Larry Andrews, Retail Marketing Director of Alaska Seafood Marketing Institute, said, “Duke’s is a great supporter of the Alaska seafood industry, purchasing thousands of pounds of Coho Salmon, Cod, Halibut, Scallops, and Rockfish as well as other products that are artfully prepared by Chef “Wild” Bill and his team. Duke has demonstrated a level of commitment to quality and the understanding of how the Alaska seafood industry works, from harvesting and processing to responsible fisheries management that is truly unparalleled. Duke’s approach to seafood is something that is rarely seen in today’s fast-paced world.
Duke has traveled extensively in Alaska and spent untold hours on the fishing grounds working directly with fishermen and processors to improve and build on sound handling techniques to ensure his restaurants deliver the highest quality seafood possible. As Duke says, his job is ‘to learn how correct handling impacts the way that seafood tastes.’ He takes an approach that ensures that the Alaska seafood he serves at all of his Chowder Houses is handled in a superior manner from catch to plate.”
About Alaska Seafood Marketing Institute:
The Alaska Seafood Marketing Institute, ASMI, is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to foster economic development of a renewable natural resource. ASMI is playing a key role in the repositioning of Alaska’s seafood industry as a competitive market-driven food production industry. Its work to boost the value of Alaska’s seafood product portfolio is accomplished through partnerships with retail grocers, food service distributors, restaurant chains, food service operators, universities, culinary schools, and the media. It conducts consumer campaigns, public relations and advertising activities, and it aligns with industry efforts for maximum effectiveness. ASMI also functions as a brand manager of the Alaska Seafood family of brands.